July 2025 Round-Up: Everything You Need To Know


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Your Monthly Round-Up From the Travel Creator Network

๐Ÿ‘‹ Welcome to the Travel Creator Network's July Round-Up, and a special welcome to the 241 new creators who joined since last time.

Itโ€™s another jam-packed edition this month, with creators making the headlines (not always for the right reasons), travel conference announcements, and a last-minute Google update to keep us on our toes. Don't forget to join our Facebook group so you can vote in the monthly poll!

Happy reading, Kieren (more about me at the end).

โญ๏ธ = original content
๐Ÿ”— = links to third-party content


LATEST NEWS

๐Ÿ”Ž

INSTAGRAM POSTS TO BE SHOWN IN GOOGLE - As of July 10th, Instagram will allow search engines like Google to index public content from creator accounts by default. This means more Instagram content in the search results, presenting both a challenge and an opportunity for creators.

โญ๏ธ Here's the full story and what it meansโ€‹

๐ŸŽฅ

TBEX IS HEADING TO KAZAKHSTAN & VIRGINIA IN 2026 - Although this year's TBEX events are still ongoing, that hasn't stopped them from announcing the dates and locations for their Asia and North America conferences for travel creators next year.

๐Ÿ”— Info: TBEX Asia 2026โ€‹

๐Ÿ”— Info: TBEX North America 2026โ€‹

๐Ÿ›ณ๏ธ

CRUISE LINE BANS INFLUENCERS FOR NEGATIVE REVIEWS - The worldโ€™s largest cruise line has banned some cruise influencers for five years after they shared their poor experience with a 3-hour queue to board and a dirty room. Do you think the response is justified?

๐Ÿ”— Read the letter the cruise company sentโ€‹

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๐Ÿ”

GOOGLE'S NEW TOOL HELPS PUBLISHERS DIVERIFY THEIR INCOME - Offerwall is a new tool from Google that gates content on your website until users complete an action, such as watching an ad, taking a survey, signing up to a newsletter, or making a payment.

๐Ÿ”— Read the full announcementโ€‹

๐ŸŽฅ

YOUTUBE LAUNCHES A NEW WAY TO FIND BRAND PARTNERSHIPS - Announced at Cannes Lions 2025, Open Call allows brands to post campaign briefs that eligible YouTube creators can apply for. It's an extension of their existing BrandConnect feature.

๐Ÿ”— Read the full announcementโ€‹

โš–

INFLUENCERS FACE LAWSUIT FOR NOT DISCLOSING #AD - Thinking of posting a collab without the correct disclosures? Think again. An activewear brand and over a dozen influencers face a $150million lawsuit for not disclosing paid partnerships. Although not in the travel niche, itโ€™s a wake-up call for all creators.

๐Ÿ”— Read the full articleโ€‹

๐Ÿ’ฐ

SOCIAL MEDIA CREATORS GENERATE MORE $$$ THAN TV ADS - According to WPP, 2025 is set to be the first year that videos, podcasts, and posts will generate more revenue than traditional advertising, such as TV, radio, and billboards.

๐Ÿ”— Read the full articleโ€‹

โš™๏ธ

GOOGLE CORE ALGORITHM UPDATE ROLLS OUT - Just when you thought the month was over, Google dropped a core search algorithm update on June 30th, with an expected 3-week rollout period. As always, it's best to avoid analysing this until the update is complete.

๐Ÿ”— Read the full articleโ€‹


TIPS & TRICKS

๐Ÿจ

HOW I LANDED 44 HOTEL COLLABS WITH 1K FOLLOWERS - Daniella Schoeman from @OurSoulfulTravels shares 10 pitching tips that helped her land 44 hotel collabs, without having a huge following or special contacts.

โญ๏ธ Read the full articleโ€‹

โ–ถ๏ธ

LESSONS FROM 40 BILLION ORGANIC VIEWS ON YOUTUBE - Having helped the likes of Mr Beast and the Stokes Twins generate over 100M views per video, here are the lessons I learned from Mario Joos on creating travel content people actually want to watch.

โญ๏ธ Read the full articleโ€‹

๐Ÿ“ˆ

GROWING AFFILIATE REVENUE FROM $1,000 TO $5,0000 PER MONTH - Aisha Preece, owner of several travel blogs including Women Wandering Beyond, shares tips and strategies she used to 5X her affiliate revenue.

๐Ÿ”— Read the full articleโ€‹

๐Ÿ’ฌ

INCREASE REACH ON FACEBOOK WITH THIS ONE SIMPLE TIP - In a rare piece of practical advice direct from a social network, Meta says you can get better reach on your Facebook posts by putting links in the first comment rather than in the caption.

๐Ÿ”— Read the full articleโ€‹


INTERESTING READS

๐Ÿ’ธ

MY FIFTH MONTH BLOGGING RESULTS (Reddit threat) - After starting an Italian travel blog back in January, here's an update on the number of articles published, month-by-month traffic, and total earnings.

๐Ÿ”— Read the threadโ€‹

๐Ÿ”ฎ

WHAT IS THE FUTURE OF THE CREATOR ECONOMY? (By Epidemic Sounds) - This 24 page report looks at income streams, challenges, and how creators are using AI to stay ahead.

๐Ÿ”— Read the full articleโ€‹

๐Ÿค

IS GOOGLE ABOUT TO DESTROY THE WEB? (By Thomas Germain) - A deep dive article by the BBC's senior technology journalist looking at how Googleโ€™s new AI mode could reshape the internet as we know it and put bloggers out of a job.

๐Ÿ”— Read the full articleโ€‹


UPCOMING EVENTS

๐Ÿ“…

7-9th July - Media Getaway, Chesterโ€‹

๐Ÿ“…

15-16th July - Traverse Waypoint, Londonโ€‹

๐Ÿ“…

2nd-4th September - ITB India, Mumbaiโ€‹

๐Ÿ“…

9-12th September - TBEX Europe, Irelandโ€‹

๐Ÿ“…

17-18th September - World Travel Expo, Miamiโ€‹

๐Ÿ“…

27-30th September - FIT, Buenos Airesโ€‹


AD REVENUE FORECAST

Below are Mediavine's predictions for ad revenue performance this month. Regardless of your ad partner, these trends are worth noting.


MONTHLY POLL

๐Ÿ“Š This monthโ€™s poll: WHICH EVENTS DO YOU RECOMMEND TO NEW TRAVEL CREATORS? (tap the poll to vote)


WHO'S BEHIND THE TRAVEL CREATOR NETWORK?

Hi, I'm Kieren, I've been travel blogging for 6+ years (full-time since 2021). I love nerding out about all things blogging, SEO, social media, and AI. I started this newsletter to connect with fellow content creators - whether you're just starting out or a seasoned pro. Hit reply to chat or find out more about me here!


This newsletter may contain affiliate links. If you make a purchase, I'll earn a little commission at no cost to you which helps support the free newsletter.

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