✈️ Travel Creator Newsletter: March 2025


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Welcome to the March edition of the Travel Creator Newsletter, and a special hello to everyone who joined this month!

With no major algorithm shake-ups or TikTok ban drama, it’s been a relatively smooth few weeks - but there’s still plenty of news and trends to cover. Happy reading, Kieren (more about me at the end).


GENERAL NEWS

πŸ”” Beautiful Destinations released their 'State of Social Media in Travel' report - Whether you're focused on blogging or social media, this comprehensive (and beautifully designed) report has been tailored to those in the travel niche and is worth at least a skim read. Get it here.

πŸ“£ Gen Z rely on TikTok travel recommendations more than word of mouth - Agoda shared a study revealing that TikTok is the top source of travel recommendations among younger audiences (20%), ranking even higher than friend recommendations (17%). The study also shares four more trends shaping travel in Asia.

πŸ“£ Qatar Airways introduces an AI cabin crew - Last year, we saw tourism boards launch their own AI influencers, now airlines are getting onboard too. Qatar Airways launched @samaonthemove, a virtual cabin crew and brand ambassador who shares influencer-style videos on Instagram. See what she looks like here.


BLOGGING & AFFILIATE NEWS

🌐 What happened in the November Google update? In this detailed analysis, Discover Cars looked back at the Google core algorithm update in November to see how it impacted travel blogs. If you're short on time, jump to the practical advice section to see their tips for SEO success going forward.

🌐 A study into ChatGPT Search and its usage - This report details how people are using the new AI-powered search engine. One interesting statistic is that travel ranks second to last in niches receiving traffic from the platform.


SOCIAL MEDIA NEWS

πŸ“£ Travel accounts to watch in 2025 - If you need content inspo, The Handbook shared 9 travel accounts to watch this year, while TikTok also released their Discover List 2025 with 50 trending creators to keep an eye on (across all niches).

πŸ”” How Instagram is helping smaller creators - Meta shared an update on how recent platform changes to help small creators are performing. In the update, they shared some tips to help you improve discoverability on their platform (TLDR: Create original content, add audio to your reels and carousels).

πŸ”” Matador are launching a Creator House - Matador Network shared an opportunity for digital creators, foodies, and storytellers to join their first month-long creator house in Myrtle Beach this summer. The paid gig is offering up to $10k for the right creators.


TIPS & TRICKS

πŸ’‘ How To Protect Your Content From Theft - A guide from Travel Payouts on protecting your blogs, photos, and videos from content theft.

πŸ’‘ 17 Hooks For Viral Social Media Content - The Creators Passport (from the duo behind The Lovers Passport) shared 17 simple social media hooks they've used to gain millions of views on short-form video.

πŸ’‘Spring Email Subject Line Ideas - Mailerlite shared 200 subject line ideas to inspire your spring email newsletters.


TRENDING TOPICS

πŸ”₯ A Conversation with ChatGPT on Stolen Content from Content Creators [Medium].

πŸ”₯ Things I've Learned After 6 Months of Consistent Blogging... [Reddit thread]


INDUSTRY EVENTS

πŸ“… 3rd Mar - IMM Germany, Berlin (media applications ​here​)

πŸ“… 4th-6th Mar - ITB, Berlin (media applications here)

πŸ“… 12th Mar - IMM France, Paris (media applications here)

πŸ“… 14th-16th Mar - Travel Con, Arizona (tickets onsale here)

πŸ“… 9th-11th Apr - WTM Africa, Cape Town (media applications here)

πŸ“… 11th Apr - IMM Brazil, SΓ£o Paulo (media applications here)

πŸ“… 14th-16th Apr - WTM Latin America, SΓ£o Paulo (media applications here)

πŸ“… 16th - 18th May - Women in Travel Sumit, New York (tickets onsale here)

πŸ“… 27th - 29th May - ITB China, Shanghai (media applications here)

πŸ“… 28th - 30th May - AdventureElevate North America, Colorado (media applications closed)


AD REVENUE PREDICTIONS

Below are Mediavine's predictions for the highest-performing ad revenue days this month. Even if you use a different ad partner, these trends are worth noting.


MONTHLY POLL

πŸ“Š Result of last month's poll: What's your current approach to social media?

πŸ“Š This month's poll: What's the primary revenue stream for your travel creator business?


WHO'S BEHIND THIS NEWSLETTER?

Hi, I'm Kieren, I've been travel blogging for 6+ years (full-time since 2021). I love nerding out about all things blogging, SEO, social media, and AI. I started this newsletter to connect with fellow content creators - whether you're just starting out or a seasoned pro. Hit reply to chat!


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Travel Creator Newsletter

Monthly editions with industry news, insights, events, and tips. Perfect for travel bloggers, vloggers, and content creators.

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